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If you're looking to sell a property, whether it's a residential home, a commercial building, or a piece of land, hiring a professional real estate photographer can make all the difference in attracting potential buyers and getting the best possible price. Here are a few reasons why you should consider hiring a real estate photographer: 1. First impressions matter: When potential buyers are browsing online listings, the photos of your property will be their first impression. If the photos are blurry, poorly lit, or unappealing, they may not even bother to look at the rest of the listing. 2. Professional-quality photos stand out: Real estate photographers have the skills, equipment, and expertise to capture your property in the best possible light. They know how to showcase the property's best features and make it look its absolute best. 3. You'll save time: Taking photos of a property can be time-consuming, especially if you're not a professional photographer. By hiring a real estate photographer, you can save yourself the time and hassle of taking photos yourself and focus on other aspects of the selling process. 4. Increased visibility: Professional photos can help your property stand out in online listings and marketing materials. This can lead to more views, more inquiries, and ultimately, more offers. 5. Higher selling price: Homes with professional photos sell for more money than those without. According to a study by Redfin, homes that were professionally photographed sold for an average of $3,400 to $11,200 more than homes that were photographed with an amateur camera. Overall, hiring a real estate photographer is a smart investment if you want to sell your property quickly and for the best possible price. The cost of hiring a professional photographer is relatively small compared to the potential benefits, and it can make all the difference in attracting potential buyers and closing the deal.

There are several reasons why people should add real estate listing videos to their marketing efforts: Increased Engagement: Real estate listing videos provide an immersive experience to potential buyers, allowing them to get a better sense of the property's layout, features, and overall feel. This can lead to increased engagement with the listing and a higher likelihood of a buyer scheduling a showing or making an offer. Expanded Reach: Videos are shareable and can be easily posted on social media platforms, increasing the visibility of the property to a wider audience. Additionally, platforms like YouTube and Vimeo have millions of users who actively search for real estate content, which can attract more potential buyers to the listing. Enhanced Branding: Using videos in your real estate marketing can help you stand out from competitors and establish your brand as a professional and innovative agency. It can also create a positive impression on potential clients, who may be more likely to work with an agent who uses modern marketing techniques. Time-Saving: Real estate listing videos can save time for both buyers and sellers. Buyers can quickly determine if a property meets their needs before scheduling a showing, while sellers can filter out uninterested buyers who may not be a good fit for the property. Overall, real estate listing videos can be a valuable addition to any marketing strategy, providing numerous benefits that can help attract more potential buyers, save time and effort, and enhance your brand reputation.

Introduction As the real estate industry looks for new ways to connect with consumers, many are turning to Instagram Reels. Reels are a new feature on Instagram that allows users to create and share 15-90 second video clips. While Reels may seem like a fun and frivolous way to spend time on social media, they can be a powerful marketing tool for real estate professionals. In this article, we’ll look at the benefits of Reels for real estate marketing, how to create Reels that stand out, and some ideas for Real Estate Reels. The Benefits of Reels for Real Estate Marketing Real estate professionals can use Instagram Reels to build their brand, engage followers, and get potential buyers interested in their listings. The convenient 15-second format is perfect for showcasing listings and highlighting features of a property. With Reels, real estate professionals can create compelling visuals that capture the attention of viewers. Additionally, Reels can help real estate professionals become more visible on Instagram. Instagram’s algorithm gives preference to new content and Reels are a great way to stay at the top of users’ feeds. With a quick, creative Reel, professionals can make sure their content reaches a larger audience and increases brand visibility. How to Create Reels that Stand Out The key to creating effective Reels for real estate marketing is to focus on quality. Visuals should be sharp and the audio should be clear. Professionals should also pay attention to the details--try experimenting with lighting, staging, and camera angles to create interesting visuals. Another important element is the content itself. Professionals should focus on creating content that is interesting and engaging. Focus on the “wow” factor--what makes this property special? Are there unique features, such as views or landscaping? Try to tell a story in your Reel that will capture the attention of viewers and draw them in. Real Estate Listings Real estate Reels can be used to showcase listings and highlight their features. Professionals can create Reels that walk viewers through a home and share interesting details. Reels are a great way to bring a listing to life and give potential buyers a real sense of the property. Additionally, Reels can be used to provide virtual open houses. Professionals can create Reels that give viewers a tour of a property and allow for buyers to get a better understanding of layout and features. By posting Reels of listings, real estate professionals can bring potential buyers one step closer to making a purchase. 10 Ideas for Real Estate Reels 1. Use Reels to showcase a listing and give viewers a tour of the property. 2. Create a Reel that shows the unique features of a home--such as views, landscaping, or a pool. 3. Feature testimonials from past clients. 4. Highlight the neighborhood by taking viewers on a walk around the area. 5. Create a Reel that shows the interior design of a home. 6. Record a virtual open house and share it with potential buyers. 7. Introduce yourself and/or your team by creating a Reel where you speak directly to viewers. 8. Break down the steps of the real estate process and walk viewers through the process. 9. Make a vlog-style Reel featuring updates from the real estate industry. 10. Show buyers what to look for in a home by creating a Reel that showcases tips and tricks. Wrapping Things Up Reels are quickly becoming one of the most powerful tools for real estate marketing. With their convenient 15-second format, Reels allow professionals to quickly create visuals that capture the attention of potential buyers. Reels can be used to showcase listings and highlight the features of a property, as well as provide virtual open houses. As real estate professionals look for new ways to engage with consumers, they should consider utilizing the power of Instagram Reels.

Introduction When it comes to marketing your home, first impressions are everything. That’s why it’s so important to make sure your listing photos are top-notch. Many people think that any photographer will do, but that’s not the case. Hiring a real estate photographer comes with many benefits that you just can’t get with any other type of photographer. If you’re thinking about hiring a photographer for your Chicagoland Listing, read on to learn more about why you should hire a real estate photographer over a portrait or wedding photographer! The truth is, there are a number of reasons why you should hire a real estate photographer instead. Portrait and wedding photographers specialize in posing and capturing people in the most flattering light possible. While these skills are beneficial for real estate photography, they don’t necessarily indicate that a photographer knows how to capture the unique features of a home best. Real estate photographers, on the other hand, specialize in photographing homes. They are typically knowledgeable about the most effective angles and lighting techniques to best showcase a home and make it look its best. Plus, they know the best ways to highlight the features of a home, such as heightening the features of the home’s architecture, layout, and furnishings. Here Are 3 Reasons Why You Should Hire A Real Estate Photographer Instead: 1. They Know How to Use Wide-Angle Lenses Wide-angle lenses are one of the most commonly used lenses in real estate photography because they help to capture and show off more of a home’s layout, space, and features. These lenses allow for a greater depth of field, which means the photographer can capture more of the home in one shot. Portrait and wedding photographers may not be familiar with wide-angle lenses, but real estate photographers will be, additionally they will know which type of wide-angle lens would be best for the space. 2. They Know How to Make a Space Look Its Best Real estate photographers understand that it’s not just about taking pretty pictures, it’s about making a space look its best. They understand that they have to awaken the emotions of a potential buyer in order to truly show off the features of a home. In order to accomplish this a Real Estate Photographer will know how to utilize creative angles, post-processing techniques, and staging techniques to ensure that each room looks its best. From removing a family portrait, adjusting bath towels to a fresh set, removing shoes from closet rack, or even closing or opening certain drapes in the house, a Real Estate Photographer will know where to guide you to showcase the space at its finest. 3. They Can Help You Prepare Your Home Part of what real estate photographers do is help you Prepare your home. They understand how to make a space look inviting and can help you rearrange small items, remove small distractions, and adjust lights to help enhance the features of a home. A real Estate photographer will have a number of homes photographed which leads to versatile field experience. This can make your experience with your photographer much more productive. Plus, they work really quickly, which means that you’ll have time to get the pictures you need and still have time to showcase your home just the way you want it. Download a FREE copy of our Pre-Shoot Checklist Here In Conclusion Hiring a professional real estate photographer is a great way to ensure that your home is properly showcased and given the best chance of attracting potential buyers. Real estate photographers have the experience, knowledge, and skills necessary to make your home look its best. While all Professional Photographers know their way around a camera, and lighting, and can even have the proper equipment to do Real Estate, it is the experience, knowledge, and skills that sets them apart. So, if you’re looking for the best way to market your home, make sure you opt for a real estate photographer instead of a portrait or wedding photographer!

By: Joccelyn Ortiz, Operations Manager, Prestige Real Estate Images If you are in the process of selling your home, then you may be considering whether or not to stage it. Staging is the process of making your home look its best for potential buyers. It can be a costly and time-consuming endeavor, but it is often worth it in the end. There are two main options for staging your home: real estate virtual staging and using a staging company. Both have their own benefits and drawbacks, and your choice will depend on your circumstances. In this article, we will look closely at real estate virtual staging and using a staging company. We will also discuss the benefits and drawbacks of each option to help you make the best decision for your situation. What is real estate virtual staging? Real estate virtual staging is the process of digitally decorating a vacant home using computer-generated imagery. With this method, a designer creates a 3D rendering of the room with furniture, artwork, and accessories that can make even the most space look appealing and inviting to potential buyers. This method can help bring a room to life without the need for physical furnishings and decorating. The images can then be uploaded online, making them easy to share with potential buyers. Virtual staging can also be done quickly and cost-effectively, allowing you to get your home on the market as soon as possible. What is a staging company? A staging company is a company that provides physical staging services for home sellers. This involves bringing in furniture, artwork, and other accessories to transform the space. Professional stagers use an understanding of design principles to create an aesthetically pleasing presentation that reflects the style and tastes of the potential buyer. A staging company can help make a home look it's absolute best, which can attract more potential buyers. The furniture that they bring in can also add a layer of comfort and warmth that can't be replicated with virtual staging. However, the cost of this service can be a significant expense, and it requires physically bringing furniture and other items into the home, which can add time to the staging process. What are the benefits of real estate virtual staging? Real estate virtual staging has several benefits that can make it an attractive option for home sellers. First, it is much faster and more cost-effective than a traditional staging company. This can be particularly useful if you are in a time crunch to get your home on the market. Additionally, you don’t have to worry about the physical setup and take-down of staging items or the cost of renting furniture and accessories. Virtual staging also allows for easier sharing of images online, which can help you to reach a wider audience of potential buyers. Additionally, if any changes need to be made to the image, they can be done quickly and easily without any physical changes needed. Check out some before and after's: What are the benefits of using a staging company? Using a staging company can also have many benefits for home sellers. First, professional stagers have an understanding of design principles and can create an aesthetically pleasing look that can attract more potential buyers. The furniture and accessories that they bring in can also add a layer of comfort and warmth that is often important in the home-buying process. A staging company can also be more reliable than virtual staging. With a staging company, the pieces will be physically in the home, so potential buyers can have a better idea of how the space will look at the time of viewing. It also eliminates any issues that may arise from changing digital images after viewing. Which is right for you? The decision of whether to stage your home through a virtual staging service or a staging company can be difficult one. Ultimately your choice will depend on your individual needs and circumstances. If you are looking for a cost-effective, fast solution, then virtual staging may be a good option for you. On the other hand, if you want a more reliable and aesthetically pleasing solution with the added layer of physical comfort, then a staging company is likely a better fit. Whichever option you choose, make sure to do some research and find a reputable company or service that offers the staging services that you need. To wrap things up Staging your home is an important step in the process of selling it. Each method has its benefits and drawbacks and the right decision for you will depend on your individual needs and circumstances. Real estate virtual staging can provide a cost-effective, quick resolution. On the other hand, using a staging company can be more reliable, as well as add an extra level of comfort and aesthetic appeal. Ultimately, it is up to you to decide which option is best for you and your home. Good luck!

If you’re selling your home, then you’re going to want to do everything in your power to make sure it sells quickly. While there are many steps you can take to help your home sell faster, one of the most important is making sure your listing photos are good. Good listing photos will help your home stand out from the competition and attract buyers. But what exactly makes for a good listing photo? In this blog post, we’ll go over the do’s and don’ts of taking pictures of your home to sell faster. Do: Consider the angle When you’re taking pictures of your home to sell faster, you want to make sure you’re considering the angle. The best angle is typically the view that makes the living space look the biggest and the best. You want to find the angle that will capture the best features of your home, such as the view, the layout, and the natural light. This can also be a great way to downplay any imperfections. When considering the angle, make sure to take pictures from three different angles: front and center, as well as two sides. This will give potential buyers the best perspective of your home’s layout and help them get a better idea of the space. Do: Use natural lighting Take your photos during the day and always consider the lighting when taking the pictures to sell faster. Natural lighting will also help you make your home look more inviting and will bring out the best features of your space. Use curtains or blinds to help control the light coming into the space. You can also play around with the lighting to create the best effect. For example, if the sun is hitting one window, you can turn off the lights in the space to reduce the contrast and make the space appear much larger and brighter. Do: Declutter your home before taking pictures Before you take pictures of your home to sell faster, you want to make sure it looks as clean as possible. You want potential buyers to be able to envision themselves in the space, so having too much clutter can be a distraction. Remove any personal items like photographs and art, as these may be distracting to buyers. You should also organize any knick knacks or decoration pieces to give the space a more organized look. Make sure the furniture is properly positioned and nothing feels out of place. Do: Opt for real estate photographer (Such as Prestige Real Estate Images). While hiring a real estate photographer may cost a bit extra, it’s well worth it if you want to make sure your photos look professional. Not only will a real estate photographer have the necessary equipment and expertise to take high-quality photos, but they can also help you properly prepare the space and make sure all of the light is balanced. A real estate photographer can also help make sure that any imperfections or flaws in the home are hidden and will make sure your home stands out from the competition. Don’t: Forget the front door One of the biggest mistakes people make when taking pictures of their home to sell faster is forgetting the front door. It’s important to capture the front of your home, as this is the part that will initially attract potential buyers. Make sure to step back and take a wide look of your home, with the front door included. If your front door is particularly eye-catching, it will catch buyers attention. This will help potential buyers get an idea of the style of your home and will help them decide whether or not they want to take a look. Don’t: Forget to include all the important details Remember to include all important details in the pictures of your home. This includes the kitchen, bedroom, living and dining area, any patios or outdoor areas, laundry, and storage spaces. You also want to make sure to capture any views that your home offers or any unique features. These details will help potential buyers envision themselves in the home and help them make a decision. Wrap-up: How to make sure your home photos are working for you Taking pictures of your home to sell faster is an important part of the home-selling process. By following the steps outlined above, you can make sure your listing photos are working for you. Make sure to consider the angle when taking the photos, use natural lighting, declutter your home before taking pictures, and hire a real estate photographer. By taking good pictures of your home, you can make sure it stands out from the competition and help your home sell faster.

From the Developer, TARIS Real Estate: An extraordinary condo building in Chicago’s rapidly growing and highly desired West Loop. There is a limited amount of 20 units available in addition to 2 penthouses incorporating the highest level of quality throughout. From construction to finishes, 900 West offers a top of the line product. Starting in the lobby, you will find truly unique video art by Czech artist Jakub Nepras before getting to your unit with a private elevator access. The building is secured by ButterflyMX, a modern, virtual doorman. Sound and temperature can be controlled from an iPort station. Each bedroom comes with its own bathroom and each unit offers a parking spot plus car lift Shot by Richard Camacho Client: Laricy Properties

54-story high-rise condo tower along Millennium Park in the South Loop. These homes have amazing views of the Lake, Park and skyline and are just a short walk from Grant Park, Michigan Avenue and much more. The list of building amenities at One Museum Park West is long and includes 24/7 door personnel, concierge services, fitness center, indoor pool, sundeck, lounge with catering kitchen and theater room. Shot by Richard Camacho

Inspired by a robust narrative of art and renewal, Ascend Real Estate Group has partnered with FitzGerald Associates Architects and Gary Lee Partners to boldly conceptualize Superior House in its own prestigious enclave of the vibrant River North neighborhood. Through the limited edition offering of 34 luxury condominium residences, all designed as corner units with expansive balconies per floor, Superior House is reinterpreting Chicago luxury homes. More information on Superior House here Shot by: Richard Camacho, Photographer Prestige Real Estate Images

The City's Smartest Residence, with a soul that is 100% "Made in Chicago", NEMA is tech-powered to create an elevated experience, focused on wellness and lifestyle-enhancing comforts. From touchless elevator and building entry to smart home technology and ultrafast gigabit-capable internet, NEMA sets a new standard for Downtown Chicago living. More information on NEMA here 3D Tour Photographer: Richard Camacho Prestige Real Estate Images

Bold design, best in class bouldering and adventurous fitness programming for all at Brooklyn Boulders Lincoln Park. Our beautiful new climbing + fitness club has everything you need to shake up your routine and meet your goals on and off the wall. More information here Photographer by: Antonio Torres, Prestige Real Estate Images

From the Developers Site: One Bennett Park is the latest chapter in the captivating and rich history of Chicago architecture. Designed by Robert A.M. Stern Architects, it is intended as a portrait of the city in which it rises, extending this legacy into the 21st century. The architects have designed the building inside and out, creating an immersive experience unique in Chicago. Paired with a park thoughtfully conceived by Michael Van Valkenburgh Associates, One Bennett Park sets a new benchmark for residential living. Shot by Richard Camacho Client: Ryan Grober, Jameson Sotheby's Intl.