With today's demand for no contact showings, local governments are not giving clarity of what can and cannot be done when showing homes, and sellers ever growing concern with virus exposure, buyers and listings agents are being left with little to no options to show a property. Now is the time to get creative, Now is the time for more and more Virtual Tours. But what is a Virtual Tour? What benefits do you get from them? and What types of tour are out there?
1. The Property Website Virtual Tour
Often professional photographer and photography companies will offer these types of tours with your photos. This is a single page website that hosts your photos in a neat gallery. It is usually accompanied by a Map, Slideshow Header, Music, and/or sometimes neighborhood facts. This is the most basic type of the tours, but has great results as it can represent as a landing page for ads and marketing campaigns. This tour should be neatly organized with a simple layout of the photos to simulate a walk through the home without interruptions or pop-ups to lead captures. This Website should also include any other marketing content you may have such as listing videos, Matterport, floor plans, etc. Property Website Virtual Tour is a great landing page for Social Media Campaigns. While the MLS may offer a similar site, often buyers are scared away by how complex it may be to navigate the site, and simply being asked to register might scare away a potential lead.
2. The Matterport 3D Virtual Tour
Myth: Matterport is only for Luxury Listings
Fact: 3D virtual tours aren’t just for luxury listings. Our agents leverage 3D walk-throughs to win business across markets, securing their position as technology leaders to set themselves apart from the competition. - Matterport.com
Matterport is one of the best virtual reality tools for real estate. Matterport creates a realistic digital copy for all types of real estate enabling clients to walk around properties easily while looking around the space. This virtual experience has been proven to streamline the decision making process for prospective tenants, buyers, and investors by providing an almost exact representation of the property, on-line. One of the key highlights of the Matterport Virtual Tour property is that you can use the tools available within the Tour Display to take measurements, view floor plan layouts, and switch between floors. While the Virtual Reality technology to bring this tour to its full capacity is still behind its times, Matterport is still the best choice to give your potential buyers an almost exact replica of the property. Matterport is best represented by its facts and stats. These numbers make it easy to understand why Matterport is a clear choice as a Virtual 3D Tour.
3. The Listing Video Tour
Myth: Video is way to expensive!
Fact: This is one it the one with the best ROI
Upwards of 73% of Real Estate agents use Social Media to market their listings. This produces a greater demand for content. But for Social Media photography is not and should not be your only option. The second largest search engine on the internet is YouTube, followed only by Google, yeah its not just for cat videos. Social Media giant Facebook has spent countless hours developing video sections for its platform since it was first introduced as a photo only platform in 2004. Clearly, video has a strong future when it comes to how we interact with the internet today. When it comes to real estate, video has been shown to attract sellers AND buyers, boost listings and increase sales. 51% of marketing professionals worldwide name video as the type of content with the best ROI. Real Estate agents use video to increase listing traffic, gain more clients, and boost their brand awareness. Video on a landing page can increase conversions by 80% or more. Video placed on a Virtual Tour Website will have a greater impact and increase the chances of landing a more qualified lead. As an added bonus, having a video on a landing page or virtual tour makes it 53% more likely to show up on page 1 of search engines.
4. 360 Photo Virtual Tour and Zillow 3D Home
A 360 Virtual Tour with sufficient information about the property keeps the visitors staying on the website and draws more interest, thus, increasing a potential sell. Although it shares similarities with Matterport, 360 Photo Virtual Tours can have one difference, Photo Resolution. Although Matterport captures spaces in 4K, it can over compress the photos it takes, leading to a unbalanced color correction on a photo. This is why most Professional Photographers do not use photos captured by a Matterport and prefer to use DSLR images instead. It should be noted the 3D Virtual Tour captured by Matterport has the best quality, and does not compare to its photography counterpart. With 360 Photo Tours, photographers can capture High Resolution images with special lenses and cameras that give them full capabilities to edit and retouch these photos. A 360 Virtual Tour can be uses in a Website, Social Media Campaign, or even in the MLS.
Zillow 3D Home is a fairly new feature rolled our by Zillow. Zillow has the most for-sale listings and rental properties when compared to other real estate sites. Launching 3D Home now offers agents and sellers an easy way to enhance their home listings. Adoption of 3D Home among real estate agents and photographers has also proved to help them stand out to prospective clients by providing a fast and easy way to enhance their listings' and attract more potential buyers. Zillow 3D Home App uses several sophisticated technologies like computer vision to stitch together seamless 3D tours, enhance photos' exposure, and select thumbnail images that best represent each room. Once complete, tours are immediately available in the "My 3D Home" dashboard to edit, share privately, or add directly to a listing on Zillow.
Virtual Tours can transform your business. Giving buyers more tools to view your property is important now more than ever. Anyone of the these Virtual Tours can have great benefits such as brand awareness, no contact sales, increased traffic, higher listing exposure. When listing a property, Professional Photography combined with any or all of these tours will give you the greater advantage in a market with small inventory and high demand for inventory. These can easily be implemented by ordering them along with your photos.