The adoption of 360-degree content expanded throughout 2016. In January, only 1% of the largest company pages published 360-degree posts, and by December that number reached 6%.
Organic 360-degree photos perform much better, gaining 45% more interactions than conventional photos.
On average, buyers spend 3 more minutes looking at a listing with 360 Photo, compared to 1 minutes for listing without.
Frequently asked questions
What is 360 Photo?
This a special form of photography captured with a special camera. It used 2, 180 degree lenses, to capture a seemless 360 degree panoramic view of a room.
Can I use it on the MLS?
Yes, you can add it as a Virtual Tour or as a link to your hosted 360 tour.
Can I use it on social media?
Yes, there are two ways you can use it:
Does it take extra time?
It will take on average 30 extra minutes to capture additional 360 degree photos. These photos cannot be made from our stabdard camera images.